Super Bowl XLIV: Who will it be…Blue, Gold or GREEN?

In each industry, sustainability grows a little every year and professional football is no exception. This year’s Super Bowl is the Greenest so far and this is how they’re making it happen. NetEtra Energy Resources will be providing wind and solar energy for usage during the game. Any overages as well as the energy needed for preparation will be matched with RECs or Renewable Energy Certificates. Meanwhile, hundreds have been planted throughout Southern Florida for the last 6 years in connection with this year’s Super Bowl and Pro Bowl. This was done through partnership with the US Forest Service and the locations include schools, parks and playgrounds. Recycling will take place in various forms like traditional recycling and collecting and donating prepared food left over from the event. They will also be providing an opportunity, through Super Kids—Super Sharing, for kids to donate used books and sporting equipment for needy children.

Several companies are in on the action such as GE, Audi and Pepsi to name a few. GE is shelling out an estimated $100,000 per second to air its “Wizard of Oz”-themed ad. Its part of GE’s Ecomagination campaign to promote their smart grid technology. Audi is airing comical ads to promote its A3 DTI, which won car of the year from Green Car Journal. This one’s is funny. Finally Pepsi, money isn’t the only thing they’re saving by not advertising in this year’s lineup of multi-million dollar TV ads. Pepsi is rolling out their Energy-Efficient, HFC-Free Cooler

Now That's Cool

at the Super Bowl as well as other select places around Miami. These coolers use natural refrigerants, making harmful Hydrofluorocarbons (HFCs) far less prevalent. Best of all, they use less energy that a 100-watt light bulb and reduce greenhouse gases by 99%.

At this year’s Super Bowl party, where blue or gold, but make your party green. REDUCE, REUSE, RECYCLE and have fun!


Siranosian, Kathryn. “Six Ways the NFL Is Greening Super Bowl XLIV. Really..” Triplepundit 4 Feb 2010: n. pag. Web. 4 Feb 2010. .

“PepsiCo Debuts Energy-Efficient, HFC-Free Cooler at Super Bowl.” PR Newswire 2 Feb 2010: n. pag. Web. 4 Feb 2010. .


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